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About Us

It's Just Cricket is a cricket shop in Central London, serving customers all over the world.

We strive to be different in a world where cricket shops are becoming increasingly the same. Look at almost every cricket shop and they will stock the same brands, at the same price, with nothing making them stand out at all. 

But not here at IJC. We do things a little bit differently! 

There are six main things about us that make us anything but your ordinary cricket store: 

The IJC Philosophy

The vast majority of the bats on our shelves are handpicked by the team here. This means that we travel across the country to visit factories and warehouses and pick out the very best willow that the companies make. Often, we find bats which should be well over £400, that are under £200 - something which is impossible without handpicking. Unlike other retailers, we don't just get what is given to us by the manufacturer - we choose what is best for our customers. This means we don't stock just the biggest brands - we stock smaller ones, like Phantom, Viking and Mighty Willow because we believe they offer exceptional, handmade, English bats, at a far more reasonable price than most of the so called bigger brands! We also stock the wider known names, but only in the price points we feel offer great value for money! Essentially, the bats on our shelves comes with our personal guarantee - we can tell you why we picked it and the story behind it.

Special Benefits to Clubs

We offer "club commission" on any item that a member of your club purchases from It’s Just Cricket Ltd, for the duration of our respective existences. This means that the more your club spends with IJC, the more your club receives back in money from us. It is free to register, and payments start straight away! All members of the IJC team play club cricket, so we want to make sure we can actively benefit local grassroots cricket


It's Just Cricket are at the forefront of the cricket reviewing industry. With over 10 Million views on our YouTube channel, and well over 1400 videos, we put out new content almost every week. Our reviews are honest and unbiased (we've even sometimes gotten into trouble from the manufacturers for being too honest!), and aim to be informative, and not salesy. We provide information for customers who can't physically come to our store, and make videos about wider cricket equipment issues, not just the products in our stock. 


Central London Location

It's Just Cricket is Central London's only specialist cricket store. Situated just five minutes walk from the world famous Kia Oval International Cricket Ground, we are open all year round. There is easy access to our shop by foot or public transport (both buses and London Underground services). Only a five minute walk away from Vauxhall underground and rail station, there is also free parking located nearby! 


Trustpilot Customer Reviews

Sometimes we prefer to let our customers do the talking. To read reviews of their experiences at IJC, and find out why we are the highest rated cricket shop in the world, see here

 The Platinum Lounge

The Platinum Lounge is the last word in luxury in cricket shops. Enjoy a free beer or non-alcoholic beverage from our beer fridge, or enjoy a steaming hot coffee from our state of the art machine. Have a read of some classic Wisdens and All Out Cricket magazines and, most importantly, peruse the finest bats in the country in truly luxurious surroundings.

 The whole idea behind It's Just Cricket is to change the cricket industry. For too long it has been about the same brands making lots of money off customers who are unaware that there are better places out there. Places where we reply to your emails even at 4:30AM, where we sleep in the shop overnight because we've been working so late, and where we willingly forgo more money by not stocking some of the bigger brands, because they don't provide the best options for the customer. 


Paul Cole, owner and founder of It's Just Cricket. 


IJC stands for It's Just Cricket. IJC stands for the best customer service in the world. IJC stands for a team who are as passionate about cricket as you are. IJC stands for the best kit at the best prices. IJC stands for cricket.

For any enquiries, call +44 (0) 207 582 0038, or send us an email at sales@itsjustcricket.co.uk.